SNG Cycles
Market Strategy Brief — June 2026
Executive Action Brief Founder: Bryan Jaworski
Confidential / Internal Use
Bike credibility first. Gear identity second. The 270E earns the apparel. "Fox and Alpinestars were built on gas. SNG is built for lithium." — Use this line.

First 30 Days — 5 Actions

  1. Shoot the 270E as the proof asset. Do this week Film 3–5 short clips: motor reveal, fork/billet hardware close-up, controller shot, tall-rider stance. These become the hooks for every post this month. No apparel posts without at least one bike frame.
  2. Set up the SNG Growth OS in Google Sheets. Free Four tabs: Post Tracker (hook, asset, platform, views, comments, saves, next action) — Creator CRM (account, platform, followers, outreach date, result) — Keyword Watchlist (Sur-Ron, Talaria, Stark, big-bike stance, tall rider, electric supermoto) — Lead Sheet (name, source, tag: apparel/270E/collab). This is the system before any paid tool.
  3. Launch on TikTok and Instagram with the 70/30 mix. Week 1 70% bike/build proof content, 30% gear. Post a build clip on TikTok first — sharp first frame, 3-second hook. Repost to Reels as a polished edit. Use IG Stories for hat vs. hoodie polls and tall-rider sizing questions. Target: 3 posts per week, every week.
  4. Drop the hoodie and hat as the first hero products. Week 2 Don't launch all products at once. Lead with hoodie and hat — photograph them on or beside the 270E, not a model alone. Create a Payhip drop page with color options, zoom, and sizing. Link in bio. Make a "DROP" comment trigger ready for Manychat (add this in month 2).
  5. Identify and engage 5 target creators this month. Free From the influencer watch list: follow Sur Ronster, GritShift, Charged Cycle Works, Talaria Boys, and one local garage builder micro-creator. Comment with real value — answer a question, add a spec, share a build angle. Do not pitch. Log every interaction in your Creator CRM.

Tool Stack

Free Now Paid Next Build with Claude
Scheduling & Analytics
Metricool / Buffer Schedule posts, track reach & timing Sprout Social Multi-platform analytics + listening Post Tracker Sheet Hook, views, saves, next action per post
Content Creation
CapCut + Canva Free Edits, covers, captions, product graphics OpusClip Auto-clips long video into Shorts/Reels Prompt Library 10 hooks + 3 captions + 2 repost angles per asset
Audience & Leads
Native TikTok/IG Analytics Views, saves, audience, best times Manychat Comment "BUILD" / "DROP" → DM flow Lead Scorer Tag leads: apparel / 270E / collab / tire-kicker
CRM & Creator Outreach
Google Sheets CRM Creator CRM + lead sheet, all free Klaviyo / HubSpot Email CRM for buyers and reservation leads Weekly Report Agent Winners, losers, next-week calendar, shoot list
Listening & Discovery
Manual Keyword Watchlist Daily scan: Sur-Ron, Stark, tall rider terms Brand24 / Brandwatch Keyword monitoring, trend detection alerts Trend Agent Daily digest of top hooks & competitor moves

Top 5 Influencers to Watch

Opportunity Scores
Build Proof / Stance96
Lithium Gear Identity91
Tall-Rider Fit86
Holochrome Drop78
Pure Logo Merch36 — avoid

Daily Driver — What to Open Every Morning

Open First
Do Next
End of Session
3 Decisions to Make Before Every Post
  1. Bike first? If this post doesn't start with the 270E, a build moment, or a hardware close-up — it doesn't go out until it does. No standalone logo posts.
  2. What's the hook? Decide the exact first 3 seconds before you post. TikTok algorithm rewards replays — the hook earns the replay. Choose from your 10 generated options, don't wing it.
  3. What do I want them to do? Comment a trigger word ("BUILD," "DROP," "FIT"), click the link, DM for sizing, or save for later. Pick one CTA per post. Post it, log it, watch what happens.
SNG Cycles — Confidential Strategy Brief
June 2026  |  Internal Use Only  |  Do Not Distribute
270E Platform  ·  Lithium Lane