SNG Cycles · Shark Not Goldfish · Florida Garage Built · Est. 2024
Full Social &
Viral Playbook
Everything you need to turn strangers into deposits. The formula, the reels, the targets, the captions — one doc, ready to execute.
Navigation
What's
Inside
01
Brand Identity & 5 Anchors
13
Market Gap & Opportunity Scores
Section 01
Brand Identity
& 5 Anchors
Every post, caption, and reel lives or dies by these 5 anchors. Memorize them. They are not talking points — they are the entire reason SNG exists and why a buyer writes a deposit check.
1
6'7" Founder Built It Himself
Nobody else would. The entire origin story lives here. Every industry spec sheet stops at 5'10". Bryan didn't wait for someone else to solve it — he built it. That's the moat.
2
Florida Assembled + VIN-Stamped
Real, titled, street-legal. NOT a kit bike off Alibaba. This kills the single biggest objection before anyone asks. Hammer it every time.
3
202 lbs — 73 lbs Lighter Than Stark VARG
"The Stark Eater." A named competitor with a number is a weapon. 73 lbs lighter on a supermoto isn't a spec — it's a completely different machine in your hands.
4
Numbered, Limited Run — Scarcity Is Real
Not marketing. Not FOMO theater. When a production run closes, it's closed. Get a number or wait for the resale market. That's the deposit trigger.
5
No Gas. Hauls Ass.
The whole brand in 4 words. Use it to end every post. It's a line that gas riders laugh at and electric riders tattoo on their chest.
The Build Evolution Story
Use this as the spine of the launch. This order makes the brand feel earned instead of random.
Prototype 01
Tiny White One
The first attempt. Every bike felt too small. This is where the mission was born — not where it was finished.
Prototype 02
Orange One
Almost made it. Then it got torn down too. This is the grind part — the part nobody sees. Use it for founder authenticity content.
Current · Unit 001
Gold 270E
What came out the other side. 14 months. 3 prototypes. $50k of his own money. The bike nobody else would build — built.
Section 02
The Viral
Formula
Every single post obeys this 4-step structure. If it doesn't have all 4, it's not done. This is the repeatable machine that turns a clip or photo into a deposit-driver.
The Deposit Funnel
Stop the Scroll
Story · Size · Silence
Build Trust
VIN-stamped · Florida-built · Real components
Create Urgency
Numbered units · Run closes when gone
Deposit
Reserve your number · Link in bio
Law #1
First 1.5 Seconds
Is 90% of the job. Lead with the hook frame — never a slow build. The algorithm decides if it's worth showing to more people in the first 3 seconds.
Law #2
Post the Receipts
Numbers go viral. Vibes don't. "$16,430 in parts" outperforms "premium quality" every time. Specific proof is the currency of trust.
Law #3
Reply First Hour
The algorithm watches engagement velocity in the first hour. Reply to every comment. Every comment is a free algorithmic boost.
Section 03
Brand
Voice
SNG has a specific voice. It's earned, not performed. Blue-collar. No fluff. A little cocky because it's warranted. Talk like texting your boy — not like a press release.
NEVER
"We are excited to announce..." / "We are proud to share..." / "Thrilled to introduce..." — this is corporate speak. SNG never touches it.
NEVER
Long sentences. If it takes more than 8 words to make a point, cut it in half.
NEVER
More than one emoji per post. The 🦈 is the only one that belongs here.
ALWAYS
Short punchy lines. One idea per sentence. Drop to a new line after every beat.
ALWAYS
Land on a brand line to close: Built not bought · No gas hauls ass · Florida-built, VIN-stamped · Shark Not Goldfish
ALWAYS
Lowercase energy is fine on TikTok. IG gets proper caps. Either way, the voice stays the same.
✓ SNG Voice — Example
3 prototypes.
1,000 hours.
$50k of my own money.
Then I searched online to see who else had done it.
Nobody.
Not once. In a world where everything's been done — I did something first.
Built not bought. 🦈
✗ Not SNG Voice — Example
We are thrilled to introduce the SNG 270E electric supermoto, crafted with precision engineering and premium components to deliver an unparalleled riding experience for enthusiasts of all backgrounds.
Section 04
The 7
Hook Templates
Pick one per post. Fill the blank. Every hook is designed to get someone to stop scrolling in the first 1.5 seconds. These are battle-tested content patterns — SNG flavored.
Hook 01
The Number
"$____ on just the ____. That's a whole Sur-Ron."
Hook 02
The Size
"I'm 6'7". Every bike was built for someone 5'10". So I ____."
Hook 03
The Flex
"You can't buy this off the shelf. At any price."
Hook 04
The Struggle
"I was $___ short. Couldn't even ____. So I ____."
Hook 05
The Callout
"Goldfish ____. Sharks ____."
Hook 06
The Impossible
"Your phone can't even ____. You have to see it in person."
Hook 07
The Transformation
"This was a ____. Watch what it became."
Section 05
10 Scripted
Reels
Fully written. Hook, script, on-screen text, caption, and why it works — all ready. Shoot these in this order. Reel 01 is your biggest play — lead with it.
Script
Silent roll-up to a gym. No engine — just whirr + tire crunch. Heads turn. 6'7" Bryan swings a leg over, both feet flat. Cut to bystander mouthing "what IS that." Homie rolls up loud on a gas 450, kills it. Looks at his bike. Looks at yours.
On-Screen Text: "Used ta have gas. Now I just haul ass."
End Card: Fin logo → "Florida-built. VIN-stamped. Reserve yours."
Why it works: Silence is the hook gas guys can't fake. Size contrast = the whole brand in one frame. The 450 homie farms the gas-vs-electric comment war for FREE.
Caption (copy-paste)
6'7" and I finally fit a bike. Built it myself in a Florida garage 'cause nobody else would.
No gas. Hauls ass. 🦈
Numbered units — pre-orders open, link in bio.
#SharkNotGoldfish #SNGCycles #SNG4LIFE #supermoto #electricmotorcycle #ebike #florida
Script
Hold up a rusty salvaged Husqvarna tank. "Everybody else 3D-prints a plastic box. I paid $50 for this at a junkyard." Fast cuts — cutting it, clay/baking-soda mold, mounting it. Time-lapse. Reveal: it looks OEM.
On-Screen Text: "Patent pending. Zero examples of this anywhere online."
End Card: "Built different. Florida. Reserve yours."
Why it works: Process content = trust. The cheap-input/premium-output story ($50 junkyard → OEM look) is inherently viral. Builders stop scrolling for this.
Caption (copy-paste)
A $50 junkyard tank became the cleanest battery enclosure in electric moto.
This is what 'built different' actually means. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #builtnotbought #supermoto #ebike #surron #florida
Script
Two bikes side by side. "This is a $12,900 Stark VARG. This is mine. Watch." You lift/flick the Mako one-handed. Spec text slams on screen: 202 lbs vs 275 lbs.
"73 pounds lighter. On a supermoto, that's not a number — that's a different machine in your hands."
End Card: "The Stark Eater. Reserve yours."
Why it works: Named competitor = algorithm reach + debate. Spec comparison is satisfying. The weight flick is a physical proof that makes people believe the number. This post finds Stark VARG followers.
Caption (copy-paste)
They built it for 5'10". I built it 73 lbs lighter AND for a 6'7" rider.
Physics isn't subtle. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #starkvarg #supermoto #electricmotorcycle #emoto #florida
Script
You next to homie's stock bike — knees in your chest, folded like a jackknife. "Every bike ever made fits this guy." Cut to your Mako — feet flat, upright, comfortable.
"Not me. So I built mine."
End Card: "39" seat. Built for tall riders. Florida. Reserve yours."
Why it works: The tall-rider niche IS the moat. This post finds every 6'2"+ rider scrolling every platform. They share it. They tag their tall friends. This one has organic network effects built in.
Caption (copy-paste)
The industry designs to 5'10". I'm 6'7".
For my whole life every bike folded me in half.
Not anymore. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #tallrider #supermoto #electricmotorcycle #ebike #florida
Script
"They told me you can't photograph this. They're right. Watch anyway." Slow pan in changing light — wrap shifts blue → green → gold → purple.
"Phone can't catch it. You have to see it in person. 300 units. Ever."
End Card: "Holochrome edition. Reserve yours."
Why it works: "You can't capture this" makes people watch twice AND want to see it IRL. Every share is a discovery. 300 numbered units creates genuine scarcity. This drives event/demo attendance.
Caption (copy-paste)
Iridescent shift wrap that the camera literally can't capture.
300 numbered units. After that it's gone. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #holochrome #supermoto #electricmotorcycle #emoto #florida
Script
Close-up of the VIN being stamped / showing the plate. "'Is this even legal?' Yeah. Watch." "Every SNG is assembled and VIN-stamped right here in Florida. Titled. Registered. Street legal. DOT." "This isn't a kit bike off Alibaba. It's a real motorcycle with real paperwork."
End Card: "Florida-built. VIN-stamped. Reserve yours."
Why it works: Kills the single biggest objection that stops a deposit. "Is it even legal?" is question #1 on every comment thread. Pin this on TikTok and let it work forever. Every new viewer gets their objection handled before they even ask.
Caption (copy-paste)
The #1 question I get: 'is it legal?'
Yes. VIN-stamped and assembled in Florida. Real title, real plate, real bike. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #builtnotbought #supermoto #electricmotorcycle #florida
Script
You on your phone. "I finished the bike. Then I searched online to see who else did it." Empty search results on screen. "Nobody. Not once. In a world where everything's been done — I did something first."
End Card: "Unit 001. Florida. Reserve yours."
Why it works: Founder authenticity + the "first" emotion. This makes people believe in YOU, not just the bike. Use it as the opening post — it establishes who you are before they've seen the machine.
Caption (copy-paste)
3 prototypes. 1,000 hours. $50k of my own money.
Then I searched and found out nobody had ever done it. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #builtnotbought #supermoto #electricmotorcycle #florida
Script
Pull into a gas station. Ride straight past the pumps. Park by the door. "Wrong building." Walk in for a Gatorade.
End Card: "No gas. Hauls ass. Reserve yours."
Why it works: Short, funny, infinitely repeatable. Ends on the brand line every time. Perfect for when you need a quick post between bigger reels. Low effort, high entertainment, good comment engagement from gas riders.
Caption (copy-paste)
Haven't stopped here for gas in months.
Wrong building. 🦈⛽🚫
#SharkNotGoldfish #SNGCycles #SNG4LIFE #nogashaulsass #electricmotorcycle #supermoto
Script
Knuckle tattoos on camera — "SNG4LIFE." "This isn't a brand. It's tattooed on my hands." "A goldfish panics when the water changes. A shark's been thriving 450 million years because it changes. The electric wave is here. I didn't wait."
End Card: "Shark Not Goldfish. Leave the school behind."
Why it works: Brand-identity post — this is what turns buyers into a MOVEMENT. People share philosophy content when it articulates something they already believe. This post finds the people who will wear SNG, not just ride it.
Caption (copy-paste)
Goldfish follow the school. I left it.
Built the bike nobody else would, for the rider nobody else built for. 🦈
SNG4LIFE — pre-orders open.
#SharkNotGoldfish #SNGCycles #SNG4LIFE #LeaveTheSchoolBehind #supermoto #electricmotorcycle
Script
Hold the numbered plate — "001 / 030." "30 Megalodons. 100 520E Blacks. 100 Platinums. 300 Holochromes. Each one numbered. When a run closes, it's closed." "Pre-orders fund the build. Get a number or wait for the resale market."
End Card: "Reserve your unit. Link in bio."
Why it works: The direct-ask closer. Scarcity is the deposit trigger. This is what you post after you've built enough trust through the previous reels. Don't lead with this — earn it.
Caption (copy-paste)
These aren't restocking.
Numbered runs. When they're gone they're gone.
Get your number. 🦈
#SharkNotGoldfish #SNGCycles #SNG4LIFE #supermoto #electricmotorcycle #emoto #florida
Section 06
14-Day
Posting Calendar
Post CTA in the caption every single time. Pin Reel 06 (VIN) on TikTok immediately after posting. Pin the Origin carousel on IG. Post windows: 12pm, 6pm, or 9pm EST.
| Day | Post | Platforms |
|---|
| 1 | Reel 07 — "I Searched, Found Nothing"Who you are before they've seen the bike. Warmup / intro. | TikTokIG |
| 2 | Pinned Origin Carousel"I'm 6'7". Every bike was built for 5'10". So after 3 prototypes and $50k..." — 6 slides. PIN IT. | IG (PIN) |
| 3 | ⭐ Reel 01 — Gym Pull-UpYour biggest play. Lead with silence. The comment war earns you reach for free. | TikTokIGYT Shorts |
| 4 | Reel 06 — VIN Stamped 📌 PIN ON TIKTOKKills the "is it legal?" objection. Pin it immediately. Let it work forever. | TikTok (PIN) |
| 5 | Reel 02 — $50 Gas TankProcess content. Builders stop for this. The cheap-input / premium-output loop. | TikTokIG |
| 6 | Reel 04 — Built for 5'10", I'm NotTall-rider niche. Every 6'2"+ on any platform will tag someone in this. | TikTokIG |
| 7 | Reel 08 — Gas Station FlexLight and funny. Gives the algorithm and the audience a breath between heavy posts. | TikTok |
| 8 | Reel 03 — 73 lbs / The Stark EaterNamed competitor. Debate content. Stark VARG followers flood the comments. Farm it. | TikTokIGYT |
| 9 | Reel 09 — Shark Not Goldfish PhilosophyBrand identity. This finds the people who become SNG for life, not just a buyer. | IGTikTok |
| 10 | Reel 05 — HolochromeVisual flex. IG first. The phone-can't-catch-it hook makes everyone watch twice. | IGTikTok |
| 11 | BTS — Garage / Wrenching B-RollRaw authenticity. Handheld garage footage + a one-liner in the caption. Low effort, high trust. | TikTok |
| 12 | Reel 10 — The Number (Hard Pre-Order Close)Now you've earned the right to ask. Post the scarcity close. | TikTokIGYTFB |
| 13 | Repost Best Performer + Reply on CameraStitch or duet your best comment. Reply to top questions on video. Algorithm boost. | TikTokIG |
| 14 | Q&A Reel — Answer the Week's CommentsRead the best comments out loud. Answer on camera. This shows the community you're listening. | TikTok |
Section 07
Platform
Strategy
Platform Priority by Goal
Section 08
Target
Accounts
These are not accounts to spam. They're communities where your buyer already lives. Engage genuinely as a rider — not as a brand. Comment, reply, add value. The SNG plug comes LAST, and only when someone directly asks.
YouTube — High Value
| Channel | Why |
|---|
| Luna Cycle | Sur Ron modders = warmest leads |
| Stark Future Official | Direct overlap — VARG buyers |
| ElectricBikeReview | EV-converted buyers already |
| Electrified Moto | Custom build showcases |
| Bikes and Beards | Build culture, craft-focused |
| Moto Madness | Supermoto tribe at scale |
| RideApart | Active researchers |
| CAKE (archived) | "What's next" threads |
Instagram — Prime Targets
| Handle | Why |
|---|
| @surron_usa | Warmest leads on IG |
| @zeromotorcycles | EV buyers in buying mode |
| @starkfuture | Premium EV buyers |
| @motomadness_official | Supermoto at scale |
| @supermoto_addicts | Core tribe |
| @uncrate | High income, early adopter |
| @ktm_official | Target audience only |
| Small builder accounts | Peer-to-peer culture |
Communities — Gold Mines
| Community | Size |
|---|
| r/ElectricMotorcycles | 20k–50k — highest intent |
| Sur Ron Owners (FB) | 50k–100k — warmest leads |
| r/SurRon | 30k–60k — maxed builders |
| Supermoto Nation (FB) | 50k–150k — core tribe |
| r/supermoto | 50k–100k — electric threads |
| Ducati Hypermotard (FB) | 10k–30k — exact buyer |
| KTM Duke & Supermoto (FB) | 20k–50k — same DNA |
| r/electricvehicles | 300k–500k — noisy |
🚫 Accounts to AVOID
Commuter e-bike channels (RadPower, Lectric)
Teen Sur Ron content (under 22)
Gas-bike hardliner / anti-EV accounts
Long-distance EV touring (range objections)
Beginner "first motorcycle" communities
Commercial fleet EV accounts
Mass-market scooter/moped communities
Section 09
Hashtag
Strategy
Formula: 3 Core + 4 Reach + 1 Local per post. Rotate the reach hashtags. Never use all of them at once — it reads as spam. Core hashtags go in every single post, no exceptions.
Instagram
Core — Use Every Post
#SharkNotGoldfish
#SNGCycles
#SNG4LIFE
#LeaveTheSchoolBehind
Reach — Rotate 4 Per Post
#supermoto
#electricmotorcycle
#ebike
#emoto
#surron
#starkvarg
#motovlog
#customs
#builtnotbought
#SupermotoLife
#ElectricSupermoto
#HooliganMoto
#NoGasHaulsAss
Local — 1 Per Post
#florida
#southflorida
#royalpalmbeach
#flrider
TikTok
Core — Use Every Post
#SharkNotGoldfish
#SNGCycles
#SNG4LIFE
Reach — Rotate 4 Per Post
#ElectricMotorcycle
#Supermoto
#MotoTok
#SurRon
#StarkVarg
#SupermotoLife
#MotoBuilder
#HooliganMoto
#NoGasHaulsAss
#GarageLife
#BikeLife
#ElectricMoto
The Mix Formula
3 Core → #SharkNotGoldfish #SNGCycles #SNG4LIFE
4 Reach → pick 4 from the bank above (rotate)
1 Local → #florida (or more specific)
Total: 8 hashtags max on TikTok. 8–12 on IG. Don't stuff.
Section 10
Comment
Templates
Use these in other people's comment sections. Must pass the "would a real rider say this" test. Never sound like a brand. Engage as a builder and a rider. The SNG name comes LAST and only when someone directly asks.
Use on: first-ride reactions, dyno results, acceleration clips
"That launch is exactly what gas riders don't expect. Instant torque at zero RPM changes what 'fast' means on a supermoto. The handling conversation always comes after — once you ride it you stop caring what's powering it."
Use on: custom build reveals, fabrication process, small brand spotlights
"The detail work on that frame is serious. You can tell someone spent time with that — the kind of thing you lose when production scales too fast. Small-batch building is the only way to keep that level of craft."
Use on: spec discussions, "is it fast enough" debates
"Real question — what's the weight distribution with the battery pack? On a supermoto the balance point matters as much as the power number. Curious how it feels through tight corners vs the power delivery on the straights."
Use on: maxed-out Sur Ron builds, "what's next" threads — warmest leads
"You've already done the work — that Sur Ron is worth more in mods than some complete bikes. At some point the question becomes whether you keep stacking upgrades on the platform or step into something built from the ground up for that performance level. Genuinely curious where you go next."
Use on: riding lifestyle content, sunrise/sunset rips, garage life
"This is the version of riding I want every morning. No warmup, no fumes in the garage, just twist and go. Gas bikes are fun but the ritual of electric is something else."
⚠️ Use SPARINGLY — only when someone DIRECTLY asks "who's building X" or "where to find custom electric supermoto"
"There's a small builder in Florida called SNG Cycles doing exactly this — Shark Not Goldfish, hand-built electric supermotos. Not mass production, not a kit bike. I've been watching their build process and the attention to detail is real. Worth a look if you're serious about the category: @SNGCycles"
Section 11
Media
Asset Map
All 10 files are sitting at sng-cycles/assets/inbound-content/manual-queue/ and ready to post. No editing needed to get started — shoot natively on TikTok/IG, add trending audio in-app.
Asset 01 · Photo
Gold 270E — Side Garage
Use: Hero / Pin / PFP / Reveal frame
Asset 02 · Photo
Gold 270E — Beauty Shot
Use: IG feed anchor / pre-order carousel
Asset 03 · Photo
Prototype #22 — Front
Use: Evolution story carousel / holochrome
Asset 04 · Photo
Founder Scale — Garage
Use: Reel 04 / Pin if comments care about height
Asset 05 · Photo
Holochrome Detail — #22
Use: IG story / TikTok photo post / Reel 05
Asset 06 · Photo
Founder on Bike — Vertical
Use: Reel 09 / Founder story / "I missed the rides"
Asset 07 · Video
Transformation — Sur-Ron → 270E
Use: Reel 01 / Pin candidate / Launch post
Asset 08 · Video
Holochrome — In Motion
Use: Reel 05 / IG visual flex / post tonight
Asset 09 · Video
What It Costs — Parts Breakdown
Use: Reel 02 / Day 5 post / Pin if price debated
Asset 10 · Video
Unboxing — 14 Months of Parts
Use: "The boxes. The waiting." founder grind post
The Line Bank
Drop These
Into Any Post
"Used ta have gas. Now I just haul ass."
"No gas. Hauls ass."
"Built for 5'10". I'm not."
"The Stark Eater."
"Goldfish follow the school. I left it."
"Loudest thing here is the silence."
"You can't photograph it. You have to see it."
"When the run closes, it's closed."
"Real VIN. Real title. Florida-built. Not a kit bike."
"3 prototypes. 1,000 hours. $50k of my own money."
"Built not bought."
"Shark Not Goldfish. SNG4LIFE."
Section 12 — Action Items
Do This
Today
Right Now — Before Anything Else
1
Set @sngcycles on every platform
TikTok, Instagram, YouTube — same handle everywhere. Bio: "Florida-built electric supermoto. VIN-stamped. Numbered runs. Shark Not Goldfish 🦈 → [link]"
2
Post Reel 07 — "I Searched, Found Nothing"
Use Asset 07 (transformation.mp4). Add trending audio natively in TikTok app. Copy-paste the caption from Section 05. Post now while you're ready to reply.
3
Post Holochrome tonight (8:30–10pm EST)
Use Asset 08 (holochrome.mp4). IG first, then TikTok. Caption from Section 05, Reel 05.
4
Reply to every comment in the first hour
The algorithm watches velocity. Every reply is a free boost. Set a timer. Don't let comments sit.
5
Pin VIN post immediately after posting it (Day 4)
Reel 06 should be pinned on TikTok permanently. It answers question #1 before anyone asks.
Shot List — Bank These Next Ride
Real footage multiplies everything above. AI mocks build hype. Real footage builds deposits. These 8 shots give you a month of content.
Shot 1Silent Roll-Up
Pull up to a gym or store. Heads turn. No engine sound. This is Reel 01.
Shot 2Feet Flat + Full Body
Side profile, feet flat on ground. This is the size contrast shot. Worth 10 posts.
Shot 3VIN Close-Up
Tight shot of the VIN plate. This is Reel 06 and it pins forever.
Shot 4Holochrome in Light
Slow pan in moving sunlight. Phone can't catch it = the hook.
Shot 5One-Hand Weight Flick
Lift or flick the bike one-handed. Proof of the 202-lb spec.
Shot 6Junkyard Tank → Mounted
Time-lapse of the $50 tank build. Process content = trust.
Shot 7Knuckle Tattoos
SNG4LIFE on camera. Reel 09. The philosophy post starts here.
Shot 8Numbered Plate
"001 / 030" in hand. The scarcity close. Reel 10.
Section 13 — Market Research
Market Gap &
Opportunity Scores
The Core Line — Use This Everywhere
"Fox and Alpinestars were
built on gas.
SNG is built for lithium."
The Gap Nobody Has Filled
E-moto riders are stuck between three bad options: gas motocross gear that doesn't fit the culture, MTB/downhill gear that doesn't fit the vibe, and generic merch that has no credibility. SNG can own "garage uniform for lithium riders" — but only if the content keeps proving it from the build outward. Gear second. Bike credibility first, always.
🪖
Fox / Alpinestars
Gas heritage. Race authority. They own trust but not the lithium lane.
🚵
MTB / Downhill Gear
Wrong culture, wrong identity. Built for pedal bikes not lithium machines.
👕
Generic Merch
No credibility. No story. Logo on a blank hoodie. SNG is the opposite.
SNG Owns This Lane
Quiet speed · Garage-built customs · Street-to-track fit · Tall-rider stance · Lithium culture · Florida-built with real hardware proof
Opportunity Scores
Strategic priority scores from the agent research — not sales data. Where to aim content first.
Holochrome Limited Drop
78
Product Drop Priority
Hoodie + hat first because they appear naturally in build/garage video. Tee for slogans and entry pricing. Jacket is the future premium layer — not yet.
Hardware Content Series — The Content Calendar Inside the Content Calendar
The research identified the brake/wheel content and holochrome fork content as outlier performers versus generic bike shots. Run these as named series — each "day" is its own post that builds on the last.
Series 1
Fork Day
The holochrome SNG forks up close. Show in changing light — they shift colors. "Your phone can't catch what these forks do in sunlight." TikTok + IG. Use the actual fork photos from the research report.
Series 2
Brake Day
The brake/wheel close-up series. Multi-angle unboxing → install → mounted. "Most builds stop at controller + wheels. Here's where SNG kept going." Already showing outlier potential.
Series 3
Motor Day
Motor reveal, wiring, the spec story. "Most e-bikes stop at a stock motor. This is what's actually in here." Comparison against stock Sur-Ron platform. Builders stop for this.
Series 4
Controller Story
The controller choice reveal. "The controller is the brain of the bike. Here's why I chose this one and what most builds get wrong." Process + proof = trust content.
70/30 Content Mix — Non-Negotiable Rule
70%
Bike / Build Proof
Motor · Forks · Controller · Brakes · Stance · Rider fit · Colorway · VIN · Build story · Founder content · Hardware series
20%
Gear / Community
Hoodie in garage videos · Hat worn naturally · "If the bike is different, the gear has to be different" · IG Story polls: hat vs hoodie, black vs holo
10%
Direct Product
Hard close · "Reserve yours" · Scarcity post · The Number reel · Pre-order open announcements. Never lead with this.
This ratio keeps SNG from looking like it abandoned the bikes to sell shirts. The moment the feed becomes more gear than build, the credibility that makes the gear worth buying starts to erode.
Section 14 — Premium Strategy
Premium
Buyer Lane
The Platinum 520E and premium builds attract a different buyer than the Sur-Ron/Talaria mod crowd. These buyers don't just buy speed — they buy confidence, engineering, status, finish, and emotional identity. Different buyer = different content tone.
BMW-Style Buyer
Practical Premium
Engineering, technology, reliability, finished ownership. They want the machine to feel complete and rationally justified. Adult brand voice.
"Every spec has a reason. Full-size geometry, chain drive, WP forks, controller choice, brakes, and tall-rider fit are part of a finished system."
Content: spec explainer · clean walkaround · controller story · tech cockpit shots
Ducati-Style Buyer
Emotional Premium
Design, exclusivity, identity, special components, the feeling of joining a high-status rider tribe. Responds to immersive experiences and bespoke customization.
"The 270E is not another bolt-on Sur-Ron. It is a custom electric supermoto with identity, presence, colorway, stance, and a build story."
Content: holochrome · gold/orange colorway · big-bike stance · numbered drops
KTM/Husky Buyer
Performance Premium
Suspension, chassis feel, tall-rider fit, aggressive stance. Already moto-literate. Needs hardware proof, not education. Show, don't explain.
"The stance, fit, motor, forks, and brakes changed the whole bike."
Content: side profile · fork/brake detail · rider fit · garage proof
Premium Content Rule
Use less slang on BMW/Ducati-style posts. Keep the Florida/shop voice, but make it controlled: proof, restraint, and confidence. Save the street energy for the TikTok crowd. A Ducati buyer reading your caption should feel like you earned the price tag.
BMW/Ducati Adaptation Model — Apply These Patterns to SNG
| Pattern | BMW/Ducati Does | SNG Does |
|---|
| Tribe Not Transaction | Ducati Official Clubs: membership, factory access, MotoGP hospitality, belonging. | Create "SNG Founders" or "SNG Works Riders" — build numbers, private drops, first-look colorways, garage nights. Owner gets a build number, not just a bike. |
| Experience-First | World Ducati Week makes the bike the anchor for events, parades, riding, and community. | Shop nights, owner handoffs, build reveal days, local route tests, invite-only launch rides. Film the handoff. The moment someone rides their unit for the first time is content. |
| Engineering Confidence | BMW GS centers competence, ergonomics, accessories, and real-use capability. | Show lights, tires, range planning, charging, braking, weathered use, and "proof ride" loops. The bike does real things. Show the real things. |
| Personalization Without Chaos | Ducati Unica packages bespoke custom work as rare, curated, high-touch, limited output. | Package options as curated editions: Shark White · Desert Black · Works Raw · Street Legal Pack · Trail Pack · Signature Holo. Named options feel premium. Random options feel cheap. |
| Value Proof Under Scrutiny | Luxury buyers are pushing back on price without creativity, quality, or clear value. | Make labor visible: wiring, fitment, testing, torque specs, suspension setup, serviceability, final inspection. A buyer paying $26k needs to feel the hours in the bike before they wire the deposit. |
| Safety and Legality | E-moto growth creates public-safety tension when fast bikes are used illegally. | Position SNG as grown-up e-moto culture: premium, helmet-on, legal-aware, VIN-stamped, built right, serious brakes and tires. SNG is NOT the reckless rideout channel. |
30-Day Premium Community Test
Run this alongside the 14-day social calendar. The community test builds the offline credibility that makes the online content believable.
Days 1–3
Build the Promise
SNG Owner Circle promise, build sheet, parts/spec disclosure, inspection checklist, plain warranty/service terms. Premium buyers need trust receipts before they believe the price.
Days 4–7
Launch Build 001 Content
Motor · Controller · Wiring · Brakes · Forks · Walkaround · First proof movement. Turns the bike into a serial story instead of random posts. Film all of it.
Days 8–14
Shop Night 001
Bike on stand. Parts walkthrough. Q&A. Controlled demo. Film visitor reactions. Creates ritual, access, and proof that SNG is a real local builder lane.
Days 15–21
SNG Drop 001
3–5 slots, one named package, build sheet, inspection checklist, honest delivery window. Limited by build capacity, not fake scarcity. Real waitlist = real leverage.
Days 22–30
Proof Ride Saturday
Appointment slots · Waiver · Route · Mechanic brief · Feedback form · Filmed rider reactions. Real riders asking real questions on camera is stronger than any ad copy you could write. This is the deposit trigger.
Section 15 — Systems
Tool Stack &
Manychat
Don't buy the biggest tool first. Start with a manual SNG Growth OS — post tracker, creator CRM, keyword watchlist, DM lead sheet, weekly report. Once this proves traction, upgrade only where the bottleneck is real. Everything below is free until you outgrow it.
Manychat — Set These Up the Moment Comments Start
Comment Keywords → Auto-DM Flow
Anyone who comments one of these exact words on any post automatically receives a DM with more info. Zero extra effort from you after setup. This converts comment engagement into a lead list while you sleep.
BUILD
DM sends: build sheet, spec breakdown, where to follow the build story. Attracts moto builders and garage culture.
DROP
DM sends: what's dropping, when, how to get on the list. Use on all gear posts and limited edition announcements.
270E
DM sends: bike specs, price, deposit info, reservation link. Direct buyer capture on every bike post.
BRAKES
DM sends: the full brake spec breakdown, hardware choices, why they matter. Filters for serious moto buyers and builders.
Free tier: 25 active contacts/month, 2 channels, 4 active automations. Pay Manychat ($14/mo) only when comment keyword flows are producing more leads than you can manually reply to. Don't pay for it before comments are coming in consistently.
Recommended Tool Stack — Free First
| Stage | Tool | Free Tier | When to Pay |
|---|
| NOW |
Metricool or Buffer |
Metricool: 1 brand, 20 posts/mo, 5 competitor profiles, 30-day analytics, AI assist. Buffer: 3 channels, 10 posts/channel. |
Pay when you need unlimited publishing or more competitor tracking. |
| NOW |
CapCut + Canva |
Free edits, captions, cover frames, templates, mobile-first clips, basic product/drop design. |
Canva Pro for brand kit; CapCut Pro only if premium export is blocking workflow. |
| NOW |
Klaviyo (email/SMS) |
Up to 250 active profiles, 500 emails/month, 150 SMS credits. Start building the list immediately. |
Pay when list exceeds 250 contacts or you need reliable volume campaigns. |
| NEXT |
Manychat |
25 active contacts, 2 channels, 4 automations. Enough to test the keyword triggers above. |
$14/mo when comment "BUILD/DROP/270E/BRAKES" is producing more leads than manual replies handle. |
| LATER |
Shopify Collabs / Modash |
Manual creator list + discount codes = free before launch. |
When apparel samples are ready for creator seeding and affiliate tracking. |
| LATER |
Brand24 / SparkToro |
Manual substitute: Google alerts + TikTok/IG searches + Reddit/YouTube comment mining. |
When keywords/mentions are too high volume to track manually. |
Instagram Stories — Free Market Research
Run these polls in IG Stories this week. Every vote is a data point that replaces a formal survey — and the algorithm rewards the engagement.
Hat vs Hoodie
Which drop first? The results decide your launch order. Share the result as a follow-up story.
Black vs Holochrome
Classic or chrome? Tests appetite for the premium colorway before you price it.
Tall-Fit vs Standard
Do people care about the tall-rider sizing? If 60%+ say yes, double down on that content lane.
Gas vs Lithium
"What do you ride?" Flames the debate and farms comments on your next bike reel.
Shark Not Goldfish.
Leave The School Behind. SNG4LIFE. 🦈
SNG Cycles · Florida Garage Built · Est. 2024 · sngcycles.com